September 25th

DC met 4mins Trailer from NBPC on Vimeo.

 IAM Advertising is an ad agency run by students from the High School for Innovation in Advertising and Media in Brooklyn, New York. It launched in May and gives youngsters the chance to craft strategy, plan media, and produce creative.  They have just signed their first client, the National Black Programming Consortium, and will work with them on a campaign for the new TV program on PBS, DC Met: Life Inside School Reform. The documentary follows the lives of the principal, teachers and students at an alternative high school in Washington, DC. As the IAM students are also from an alternative high school, they should have some great ideas about how to reach their peers.  The agency will contribute branding concepts and suggest bold ideas to spark national media attention around public education and this TV series. Ad Age reports that Digitas will partner with the students on the campaign and the fees paid to IAM Advertising will be distributed to educational funds administered by the 4A’s. You can check out the trailer for the documentary below:

via PSFK.

Today, we will have a staff meeting.  Agenda for the meeting:

1. Thoughts about IAM Advertising
2. Design Update from Denielle
3. Production Report from Chris R
4. Calendar Update from Elizabeth 
5. Meeting Liaisons:  Worldwide Addiction, Erik from Grub Street
6. Confirming of Team Responsibilities
7. Plan due October 4th for Worldwide Addiction

Grub Street Planning

MENZEL APERO POP-UP STORE from néfis DHAB on Vimeo.

It seems like we are a little lost what to work on so I added a document to help you with planning.  It is called Grub Street Pop Up Shop and should be in your google drive.  Work as a team today to finish the document.  

Blog #1: Hester Street, Grub Street and the Grub Street Festival

Your first blog post will be three paragraphs long and be about the upcoming Grub Street Festival.  If I was writing the post I would write three paragraphs:

Paragraph 1:  Describe what the Hester Street Fair including any history and details about the fair
Paragraph 2:  Describe Grub Street and the details about it.  I will tell you that it is food blog for NY Magazine.
Paragraph 3:  A paragraph about the Grub Street Food Festival.  You can read about last year's show here.

Good luck and remember you are writing this for someone who is uninformed so you need to describe in detail to the reader.  Also, mention about the pop-up shop.

Setting Up Your Class Blog

We will start class today by watching a short clip from CBS News on pop-up shops.  Today, you will be setting up your class blog and writing your professional biographies for your blog site.  Designers, artists, filmmakers and photographers often keep their professional work on-line.  We will be documenting all of your work this year in your blog and your blogs will be very important to your grade. 

 What is a Blog?  A blog is an online place to document your thoughts, beliefs and  whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.  In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new.   

 Here is what you need to do
1.  Create your own class blog so we can document the work we do this year on Blogger.
Step 1. Go to Blogger
Step 2. Log In using New Design High Email
Step 3. Create a New Blog
Step 4. Name Blog (first name + storm). For example mine would be called "scottstorm."
Step 5.Set up the look of the blog.

2.  Subscribe to the Pop Up Marketing Blog.  See the bottom of the blog for this.  

3.  Add your professional bio to your blog.  Professional portfolio's always include a professional biography. You will be writing your own today to be included as part of your class blog. We will revise these several times before we put them on-line. You are writing about yourself as a professional so make it high quality.

Steps:

1. Log In to Blogger using your New Design Email. 
2. Click on your Mediastorm Blog
3. Click "New Page" 
4. Click "Blank Page"
5. Title the Page, "Professional Bio" 
6. Add a picture of yourself  to the top of the page by clicking on the picture box.  
7. Write a professional bio on yourself below the picture. 
8. When you finish it do not publish it until Scott revises it.  
9. When Scott helps you revise it then you can publish.    

Here is a video for you to help if you want to see it:  Creating and Editing Pages

Many, if not all of you wrote Artist Statements that should be in your google documents.  If that is the case then you are welcomed to find it, revise it and then add it to a new blog page. 

The school has a new 50%, 30%, 20% grading policy.  For our class, 50% of our your grade will be our milestones (for 1st quarter will be the Pop Up shop for the Hester Street Fair), 30% of your grade will be your class blogs and 20% will be your weekly professional grades which includes attendance and your participation in class.