Second Quarter Milestone: The Winter Market

Little Winter from anja verdugo on Vimeo.

The second quarter milestone for this class will be a New Design Pop Up at a Winter Market. Today, your team will come up with your second quarter work and grading criteria. Grades at New Design are made up of: 

50% daily work and homework (blogs and meetings this quarter) 

30% milestone and mini milestones 

20% professionalism 

Today your team will decide the following:

1. 3 mini milestones that will influential to your milestone

2. 3 other classwork assignments that will be key to participation in a market

3.  Topics of 5 blog assignments for the quarter

One person will need to email me the answers for your group.  I will take your suggestions let them influence Jupiter Grades for second quarter.

Message from Zach

Hey Guys,  I want to check in and see where we are with getting everything done for Sunday. I have listed below what you agreed to do so please use this as a check list and try to have everything done for tomorrow's meeting so we can talk about next steps. Also, I don't have Ashley's email so can someone please forward this to her? Also Becca, Lisa and I will be coming with some guest that work in creative, advertising, TV so you can talk with them and learn more about what they do.  Elizabeth V - Video content (try to have someone from the documentary class come mid day to film about 30 minutes of the event ( such as setup, students, etc.) - Staff shirts  - Photos (you are going to bring your camera and take photos of the event) Elizabeth B - Schedule - inventory sheet  - sale signs (have four 8x10 signs that list what is for sale and the price of each item.  -Have photos showing the students making the t-shirts and such  - get all merchandise for meeting tomorrow 10/18 Chris  - Facebook, make sure there are post going up about the event and get school to like the FB page - assist getting all materials needed for tent, (look at list of what is needed below) - confirm designs and get t-shits printed (should be done) Ashley  - Twitter (make sure we are following all the participants in the festival)  - assist getting all materials needed for tent, (look at list of what is needed below) - confirm what time you will be done with cancer walk and when you will be at event  Denielle  - Promotion within school  - assist getting all materials needed for tent, (look at list of what is needed below) - work on inventory sheet with Elizabeth B

The Story of Stuff

The Story of Stuff from Long Island Pulse on Vimeo.

When Annie Leonard and her friends at Free Range Studios set out in 2007 to share what she’d learned about the way we make, use and throw away Stuff, they thought 50,000 views would be a good result for her ‘20-minute cartoon about trash.’ Today, with over 15 million views and counting, The Story of Stuff is one of the most watched environmental-themed online movies of all time. Annie founded the non-profit Story of Stuff Project in 2008 to respond to tens of thousands of viewer requests for more information and ways to get involved. We create short, easily shareable online movies that explore some of the key features of our relationship with Stuff—including how we can make things better; we provide high quality educational resources and programs to everyone from teachers and people of faith to business and community leaders; and we support the learning and action of the over 350,000 members of the Story of Stuff community.

October 3rd

Tomorrow, the team will be meeting with Zach and Becca at Addiction Worldwide.  Addiction Worldwide is a creative agency with offices in New York and London.  They work with Remington, Voss, B&Q, Adidas, A+E Networks, John Frieda and Krispy Kreme.  The team will be meeting at 11:30 and walking over to the offices at 38 Greene Street, 5th floor.

Addiction will be the team's partner all year helping you market the Pop Up Shops.  The focus of the meeting on Thursday is to introduce Addiction Worldwide to the team and to the goals of the team:

• Pop Up Store at Grub Street Festival 
• Winter Market somewhere in the Lower East Side
• Spring Pop up Store (White Box)

 Things to work on today:

• Complete your blogs
• Complete Group Proposal 

September 25th

DC met 4mins Trailer from NBPC on Vimeo.

 IAM Advertising is an ad agency run by students from the High School for Innovation in Advertising and Media in Brooklyn, New York. It launched in May and gives youngsters the chance to craft strategy, plan media, and produce creative.  They have just signed their first client, the National Black Programming Consortium, and will work with them on a campaign for the new TV program on PBS, DC Met: Life Inside School Reform. The documentary follows the lives of the principal, teachers and students at an alternative high school in Washington, DC. As the IAM students are also from an alternative high school, they should have some great ideas about how to reach their peers.  The agency will contribute branding concepts and suggest bold ideas to spark national media attention around public education and this TV series. Ad Age reports that Digitas will partner with the students on the campaign and the fees paid to IAM Advertising will be distributed to educational funds administered by the 4A’s. You can check out the trailer for the documentary below:

via PSFK.

Today, we will have a staff meeting.  Agenda for the meeting:

1. Thoughts about IAM Advertising
2. Design Update from Denielle
3. Production Report from Chris R
4. Calendar Update from Elizabeth 
5. Meeting Liaisons:  Worldwide Addiction, Erik from Grub Street
6. Confirming of Team Responsibilities
7. Plan due October 4th for Worldwide Addiction

Grub Street Planning

MENZEL APERO POP-UP STORE from néfis DHAB on Vimeo.

It seems like we are a little lost what to work on so I added a document to help you with planning.  It is called Grub Street Pop Up Shop and should be in your google drive.  Work as a team today to finish the document.  

Blog #1: Hester Street, Grub Street and the Grub Street Festival

Your first blog post will be three paragraphs long and be about the upcoming Grub Street Festival.  If I was writing the post I would write three paragraphs:

Paragraph 1:  Describe what the Hester Street Fair including any history and details about the fair
Paragraph 2:  Describe Grub Street and the details about it.  I will tell you that it is food blog for NY Magazine.
Paragraph 3:  A paragraph about the Grub Street Food Festival.  You can read about last year's show here.

Good luck and remember you are writing this for someone who is uninformed so you need to describe in detail to the reader.  Also, mention about the pop-up shop.

Setting Up Your Class Blog

We will start class today by watching a short clip from CBS News on pop-up shops.  Today, you will be setting up your class blog and writing your professional biographies for your blog site.  Designers, artists, filmmakers and photographers often keep their professional work on-line.  We will be documenting all of your work this year in your blog and your blogs will be very important to your grade. 

 What is a Blog?  A blog is an online place to document your thoughts, beliefs and  whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.  In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new.   

 Here is what you need to do
1.  Create your own class blog so we can document the work we do this year on Blogger.
Step 1. Go to Blogger
Step 2. Log In using New Design High Email
Step 3. Create a New Blog
Step 4. Name Blog (first name + storm). For example mine would be called "scottstorm."
Step 5.Set up the look of the blog.

2.  Subscribe to the Pop Up Marketing Blog.  See the bottom of the blog for this.  

3.  Add your professional bio to your blog.  Professional portfolio's always include a professional biography. You will be writing your own today to be included as part of your class blog. We will revise these several times before we put them on-line. You are writing about yourself as a professional so make it high quality.

Steps:

1. Log In to Blogger using your New Design Email. 
2. Click on your Mediastorm Blog
3. Click "New Page" 
4. Click "Blank Page"
5. Title the Page, "Professional Bio" 
6. Add a picture of yourself  to the top of the page by clicking on the picture box.  
7. Write a professional bio on yourself below the picture. 
8. When you finish it do not publish it until Scott revises it.  
9. When Scott helps you revise it then you can publish.    

Here is a video for you to help if you want to see it:  Creating and Editing Pages

Many, if not all of you wrote Artist Statements that should be in your google documents.  If that is the case then you are welcomed to find it, revise it and then add it to a new blog page. 

The school has a new 50%, 30%, 20% grading policy.  For our class, 50% of our your grade will be our milestones (for 1st quarter will be the Pop Up shop for the Hester Street Fair), 30% of your grade will be your class blogs and 20% will be your weekly professional grades which includes attendance and your participation in class.   

September 19th Chiplote, Google Calendar

Johnny Kelly graduated from the Royal College of Art in 2007 and his diploma film, Procrastination, made quite a splash online a couple of years back.  Nowadays he’s more into commercial gigs via London’s esteemed Nexus Productions, but of course that doesn’t preclude creating work of high artistic value.  Case in point, his new short animation for the Chipotle fast food chain is stellar on most every level, and is one of my favorite branded content pieces of the year.  Chipotle touts themselves as top of the industry in terms of environmental impact and promotion of sustainable farming technique. Kelly’s piece very eloquently dramatizes the story of a farmer who abandons his small farming practices in favor of impersonal technologies of scale. But, a crisis of conscience takes hold and the farmer opts to return to his low-impact ways. All the while, Willie Nelson is singing a cover of Coldplay’s “The Scientist”, you know the one that goes “…I’m going back to the start”. Cute, succinct, and a solid match to Chipotle’s brand philosophies.

One of the challenges for the Pop Up Team is branding the school and students' work to the general buying public.  Today, you should work on either your first blog or the design contest for Grub Street.
The team also needs to start a google calendar.